Youth fashion
Hipsters, Twee and steampunks
By the early 2010s, British, American, and Filipino indie clothing had moved away from the bright colors and overt 1960s styling of the mid-2000s in favor of a more “grown up” intellectual look, with 1990s style earth-tones like grey, burgundy, brown, teal, and beige.[248] Tweed jackets, skinny chino trousers, dress boots, 2fer and layered shirts and tees, cardigan sweaters, nerdy horn-rimmed glasses, sweaters, thick wool socks, worker boots, leggings,[249] and beanies replaced the[194] winklepickers, velvet jackets, Aviator sunglasses, and skinny ties typically worn by indie rock bands, although vintage Western shirts, leather jackets, military dress uniforms,[250] homemade jewelry, and thrift store chic plaid shirts remained popular in Europe.[251] Drop crotch pants, designed by the Danish brand Humör, became more and more popular in Europe amongst hipsters and hip hop fans, who replaced their skinny jeans and carpenter jeans with “old school but modern” style.
Classic preppy
During the early 2010s, American preppy guys moved away from the hip-hop influenced fashions of the 2000s and begun to dress in a more classic 1950s Ivy League style[268] with sweaters, Sperry Top-Sider boat shoes, Aran sweaters, cardigans, Oxford shirts, Cricket pullovers, wingtips, stripy polo shirts with layered shirts underneath in cooler weather, hats like the fedora, khaki or pastel colored Vineyard Vines, Nantucket Reds, white or bright pastel color socks worn with sneakers and Sperry Top-Sider boat shoes, white casual sneakers especially from Vans and Sperrys brands, colored jeans, white Nike Elite crew socks, baseball jackets, and khaki shorts. From the mid-2010s on, khaki shorts with shorter 7, 6, and 5 inch inseams, jogger pants, and tapered chinos became popular for guys.
Skater and sneakerhead fashion
Main article: Sneakerhead
In the Americas, Britain, Australia, Ethiopia[281] and the Philippines, many skaters wore designer streetwear such as joggers, hoodies, backwards baseball caps, and tracksuits in addition to the typical plaid shirts, ripped jeans and trucker hats. Common brands from 2012 to 2015 included Diamond Supply Co., Hollister, The Hundreds, OBEY bar logo T-shirts and snapback hats, Vans, Converse All Stars, cannabis, camouflage or foliage print shirts, Levi’s jeans,[282] Nike, LRG,[283] DGK, Adidas Skateboarding and Originals apparel and shoes, and T-shirts featuring the Santa Cruz Skateboards[284] screaming hand, eyeball, “cartoon grotesque” faces,[285] Black Madonna,[286] or Slasher cartoon character.[287]
In the Americas, Malaysia,[288] India, and China,[289] an offshoot of the skater subculture, known as “sneakerheads“, dress similarly. Common mid-2010s sneakerhead apparel includes Nike Air Jordans, Air Yeezys, Converse Moderns,[290] Nike SBs, DC Spartans, Supra Sky-Tops, Vans, designer sportswear, True Religion slim fit jeans, backwards baseball caps, red high-tops with fluorescent or reflective white stars,[291] Skullcandy headphones, leggings, slouched crew socks, and Keds (for girls), Aviator sunglasses, waffle plaid shirts, throwback basketball singlets, tracksuits, Nike Elite socks, cosmic print T-shirts, hoodies, and Nixon watches.[292] As of 2016, the most desirable[293] colors for sneakers and apparel were black, red[294] and white[295] due to their longstanding association with late 1980s new wave music, the Michael Jordan era of basketball,[296] and old school hip-hop.[297]
Scene kids and seapunks
From 2010 to 2012, the androgynous scene subculture (also known regionally as “Shamate” and “Coloridos”) remained common in the West Coast United States, Europe, Australasia, parts of Asia,[298] and South America, especially in the Brazilian city of Fortaleza.[299] The style was influenced by hip-hop, emo, Japanese street style, and indie pop fashion, especially skinny jeans, trucker hats, Nike shoes, mismatched neon green, fluorescent yellow, bright blue or hot pink socks worn with sneakers, Vans, Levi’s 501 jeans,[194] Dickies shorts, pocket watches,[300] flannel shirts, thin ties, Nike Elite crew socks guys and girls, Chucks, Keds, vintage tees sometimes featuring pop art designs,[301] plain tees with contrasting edging, and Vans.
Hip-hop
Hip hop fans wear tactical pants, Nike sneakers and apparel, Air Jordans, Ralph Lauren Polo Boots, strapback caps, Obey and Diamond Supply Co. T-shirts, Mitchell & Ness retro snapbacks, True Religion jeans, and goggle jackets.[314][315] Retro retro 1990s fashions like snapbacks, skinny acid-wash jeans, bucket hats, Retro curved peak mid-late 1990s inspired strapback caps (commonly known as “Dad Hats”),[316] baseball jackets, nylon tracksuits, varsity jackets, Vans, Chuck Taylors, rain boots, retro Nikes, Shell tube socks, leather jackets, Levis, Adidas and Nike apparel, gold chains, Ray Ban sunglasses, Air Jordans, and oversized sweaters, and colors such as red, green, and yellow, made a comeback in the African American community due to the influence of drum and bass, rave music, and indie pop-inspired rappers. Independent brands have risen to popularity, as well as floral print items and tie-dye items. Timberlands are particularly popular in New York as a fashionable and durable shoe.[317] By the 2010s, the boots’ popularity is mainstream, and a staple in the fall and winter months.[318] Controversially, high fashion magazines including Vogue and Elle have credited models rather than rappers with making Timberlands fashionable.
Cholo and chicano
Main article: Mexican pointy boots
In Mexico and the Southwestern US during the early 2010s, many members of the cholo, chicano and lowrider subcultures combine hip-hop fashion with Western shirts, traditional charro jackets, Stetson hats, skinny jeans,[328] and Cowboy boots with elongated toes. These 3 ft long “Mexican pointy boots,” associated with Tribal-guarachero music are an extreme version of the ’60s-inspired Winklepickers popular in mid-2000s Britain.[citation needed]
By 2015, many young chicanos on the American West Coast had abandoned the garish Western inspired clubwear in favor of a more authentic 1950s inspired look. Pachuco style Zoot suits, fedoras and panama hats made a comeback,[329] together with more typical casual rockabilly fashions for everyday wear such as slim jeans, black leather jackets, bowling shirts, brightly colored blouses and flouncy skirts for girls, polka dot dresses with petticoats, and flowers worn in the hair.[330]
K-pop
Due to the spread of the Korean Wave worldwide, millions of Asian and Asian-American youths have become consumers of K-Pop. These are the people who love listening to South Korean music and follow the style of artists and pop groups like Big Bang, Wonder Girls, Girls’ Generation, or Gangnam Style singer, Psy. Since the Korean girl and boy bands wore extravagant clothing, some of the hardcore fans in China, Korea, America and South-east Asian countries like the Philippines tried to copy their idols and started wearing K-Pop style hairstyles and clothing.[331] These included skull, floral or honeycomb prints, monochromatic shirts, silk jackets featuring stylized Asian art prints or pop art,[332] leather skirts, black and neon printed leggings, retro joggers, short shorts, black and gold jewelry, brightly colored tuxedo jackets, tracksuits, basketball shirts, leather caps, and sequined or glitter jackets.
Jejemon
During the early part of the 2010s, a new youth subculture called Jejemon arose in the Philippines, sparking a brief moral panic among some older conservatives and other youths.[335] The Philippine Daily Inquirer describes Jejemons as a “new breed of hipster who have developed not only their own language and written text but also their own subculture and fashion.[336] These predominantly working class youths are associated with wearing trucker hats and use their own language through texting and via social media such as Facebook.
E-Kids and VSCO Kids
From 2018 to 2020s, internet memes influenced fashion and subcultures began to emerge among teenagers and youth in the US, popularized among social media apps such as VSCO.[338] and TikTok.[339][340][341] The fashion choices for VSCO girls and E-Girls can be described as relaxed and easygoing, and include black oversized T-shirts in imitation of Jenna Marbles, other oversize t-shirts, sweatshirts, or sweaters, Nike athletic shorts, leggings, bike shorts with overized tops or under shorter dresses, mom jeans[342] worn with a belt and shirt or sweater tucked in, cuffed jean shorts, jean skirts, stacked waist denim, shortalls.